Speakers Scrum Day Europe 'Evidence-Based Management' 3rd of July 2014

For the first time we have reserved slots for Scrum Professionals from the Agile community. Check out the entire Program and Speakers.

Arie van Bennekum

Summary Get them involved

Agile is not new. Agile is not a trend. Agile is established. We already celebrated that the Agile Manifesto has been written more than 10 years ago. Arie is co-author of the Manifesto and still very active in the area of Agile Solution Development. He still does it for the same reason as when he started doing it 20 years ago. His definition of Agile is “Serving the business by being adaptive”. To be able to do this he does need (and therefore involve them in his projects) the end-users. Not a representative but really from every end-user group of the solution, a real participant. The people who will really work with the solution when it is live. And this is the part Arie likes most, working with the end-user community to converge to the matching solution. You can call it testing, reviewing, whatever but it is the input and check of that real end-user that is essential. The last couple of years, during all his presentations and meetings Arie did hear the same problem over and over again. How do you get them in and how do you make them participate the right way? They are the one and only group of people who really know what they need. On the other hand they are not IT-professionals and do not always know what to do in a project. How do we get them involved (the right way)? Can we learn from what we have done so far... This is what made Arie connect to Agile in 1994 before it was named Agile in the first place and what he brought forward during the Snowbird session writing the Agile Manifesto. Because of this, this is what his presentation will be about.

About Arie van Bennekum

Arie is a pragmatic who embeds his pragmatism in structure, discipline and common sense. This eventually led to being one of the authors of the Agile Manifesto and expert in the area of Agile Project Management and user involvement. User involvement has his focus when he speaks, presents, demonstrates and lectures about Agile as a consultant of Agile in the Core, as chair of the Agile Consortium International and at the Rotterdam University for Applied Sciences where he lectures since 1994.

Ate Lindeboom

About Ate Lindeboom

Ate Lindeboom is 62 years old and has always had a great interest in dairy farming. He has been active in the field of cattle improvement his entire working life, and has been a member of the executive board of CRV since 2001. CRV is an international cooperative and is active in the development, production and selling of genetic products and information products, but also services such as breeding support, milk production registration and artificial insemination. CRV's products and services are sold in more than 50 countries around the world, predominantly to cattle farmers. CRV has branches in the Netherlands, Belgium, Luxemburg, Germany, the Czech Republic, Spain, Brazil, New Zealand, Australia, the United Kingdom, the United States and South Africa. Net annual sales are approximately EUR 170 million. CRV employs more than 1,300 people in the Netherlands.

Bertrand Dour

Summary Led Zeppelin Scaling Agility

Cross device applications have become more common among major companies in the last few years. It's a real challenge to preserve Agility and to keep your lead time short enough over 10 or 20 applications which also have to grow together… Were shall we start, how can we organize the team to make it work flawlessly? Rock bands from the late 60's and early 70's are a reference for a lot of people across several domains: Artists, Inventors, Scientists, and many more. Led Zeppelin, Pink Floyd, The Doors,… So many great examples of people creating amazing work together and also a wonderful source of inspiration. Let's take a deeper look at Led Zeppelin. A mythic rock band with charismatic members and a lot of interesting patterns with many similarities to Scrum. They that helped us to make our teams rock and build powerful, complex yet really Agile products.

About Bertrand Dour

Bertrand grew up with a passion for building and creating with LEGO bricks. At the age of 6 he started to learn music and to develop a sense of rhythm and composition. He started his professional career as a freelance Developer and IT Consultant. Agility and Scrum were just an obvious and natural process to build products.  Betrand began to help teams find better ways to work together and to build great products that their customer will love. He already spent over 12 years in Agile environments and actually works as an Enterprise Strategist at Agile Genius LTD, relying on Lean StartUp principles, GameStorming, and of Scrum to help companies define their digital strategy, improve their business model, and create delighting innovative products.

Cesario Ramos

Summary Serious Play on the Path to Agility

Agile adoption can only be successful when the people themselves create the necessary changes and are therefore committed and feel accountable for it. But how can you get people engaged? What can you do to help people discover the necessary changes? And how do you measure progress towards your objectives? In this session you will experience how to combine the power of gamefication with agility path in your agile adoption. We will discuss how to set up the conditions for the neede changes to reveal themselves.

About Cesario Ramos

Cesario Ramos is the founder of AgiliX, a network organization that guides Agile adoption programs throughout Europe. As an early adopter of Xp and Scrum he has been active in the Agile community for over 14 years. In his daily work Cesario guides enterprise agile adoption programs through coaching, training and hands-on consulting of management and development teams. He is a Professional Scrum trainer from Scrum.org, certified Innovation Games trainer, Professional life Coach and a frequent conference speaker. He is also the author of the book 'EMERGENT – Lean agile adoption for an innovative workplace'.

Christiaan Verwijs

Summary The Scrum Culture

Did you ever wonder why your company is "fighting Scrum" or why "they don't get it"? Most often, the root cause lies within organizational culture. This workshop will provide you with a basic understanding of this topic. We will also work with you to uncover what the Scrum Culture is and to highlight potential aspects within your organization that might be contradicting it. When introducing Scrum, you will have to measure the fit of your organizational culture and maybe incrementally change it. This workshop will help you take the first steps in making your own cultural development journey.

About Christiaan Verwijs

Christiaan is Scrum Master at Adver-Online, a Dutch company specializing in web based HR-solutions. He successfully introduced Scrum several years ago and enjoys working with teams and management to make the organization increasingly Agile. He uses his experiences when training and coaching teams from a variety of organizations. With his professional background in software engineering (NowOnline, Adver-Online), organizational psychology (TNO, Dutch Armed Forces, Institute Work and Stress) and scientific research (University of Utrecht & Leuven), he is very excited about the transformational potential of Scrum to help create a better, more motivating and more productive workplace and organizational culture. He is one of the co-organizers of the Scrum Day Europe 2014.

Dajo Breddels

Summary Product Owner for Value

Who is responsible for optimizing value in Scrum? Who is often not provided with the utmost of resources to enable them to do a good job? Therefore, we are facilitating a community-driven initiative to co-create the Product Owner Game. The Product Owner Game is a new and exciting way to help Product Owners be the best they can be. With crowd-sourced content and design, this simulation game will drive home the key learning points that experienced practitioners worldwide deemed most important, through the use of advanced game mechanics. In this session, we will engage in simulating the work of being a successful Product Owner, using the game. You can learn about Product Ownership, and you can learn how to facilitate playing the game. We will learn more about the gameplay, and incorporate our learnings into the next iteration of the Product Owner game. This game will be freely available for download at productownergame.com, for you to use yourself. This session is given along with Paul Kuijten.

About Dajo Breddels

Dajo is the Head Designer of Scrum the Board Game. He's an experienced Agile and Scrum Coach. His mission is to help organizations and teams to transform from the traditional way of working to Scrum and Agile. Dajo is also a speaker on international Agile and Scrum conferences on the topic of cultural change to become thoroughly Agile.

David Bogaerts

Summary The next steps after Scrum – Agility meets Operational Excellence

At ING Bank the Netherlands – Internet we achieved great results with Scrum and DevOps. However after a while we saw that our continuous improvement journey was slowing down. This session covers how we have been able to boost our journey by bridging the gap between Agility and Operational Excellence and between Employees and Management. In our journey we learned which objectives are truly important for us and to measure progress on the way.

About David Bogaerts

David is a Senior Lean Agile Coach at ING Bank in the Netherlands. He started in the Lean Office environment before moving into Lean IT and Agile. At the moment he is working on the Lean Agile and DevOps transition in the IT departments of ING NL and Commercial Banking. David has worked as a Lean Coach since February 2007. Before working as a Lean Coach, David was a change manager, and business consultant for ING. During this period he was involved in reorganization, outsourcing and risk management projects.

Diego Lo Giudice

Summary The State of Scaling Agile In The Age of The Customer

Thirteen years after Ken Schwaber, Jim Highsmith, and 15 others signed the Agile manifesto, Agile is still on everyone's lips. In the meantime software is impacting every major business in the industry. On one side, Forrester's data indicates that a whopping 90% of all teams practicing Agile development have adopted Scrum, while on the other, only 13% are really delivering SW faster to their customers. Why ? We will share adoption behaviour and what are some of the key levers to scale Agile successfully — data shows it's hard.... but that it can be done!

About Diego Lo Giudice

Diego primarily contributes to and advises on Forrester's offerings for Application Development & Delivery Professionals. He partners with Forrester's global application leaders and is a leading expert on SDLC processes andpractices, covering topics such as Agile development, Agile and Lean transformations, Agile development sourcing strategies and services, Agile testing practices and tools, DevOps, and Agile mobile development. Diego also covers requirements management, software quality, software metrics, and Open Source governance. His 26 years of industry experience, in addition to application development, allow him to give expert advice in SOA change management programs, project and portfolio management, enterprise architecture programs, and IT management areas, such as BT strategies review and comparisons. He also has experience in complex mission-critical project and client engagement management.

Dirk Mulder

Summary Turn the Ship Around

Organizational agility needs pro-active people. People that dare take initiative rather than do the minimum so as to avoid making mistakes. Does that seem a problem for your organisation because it needs its procedures and hierarchy badly, say for compliancy, or because your setting is just so darn complicated? What if I tell you the most empowered work environment - according to Stephen R. Covey - may well be found aboard a certain US nuclear submarine? This session is filled with the remarkable stories of that ships turn around. It will introduce you to the leader-leader model, a term coined by David Marquet to describe how he built leaders in an hierachical and strict setting with great responsibilities. Time to develop leaders, not followers.

About Dirk Mulder

Dirk is a senior managing consultant with a focus on Organizational Change management, Leadership, Personal & Team Coaching and Training. As a change manager and coach he works on creating lasting results by supporting and coaching indididuals, teams and organizations in discovering their limiting believes and obstacles in procedures and structures. Dirk started his career in ICT development, moved to Educational Services and has been working in Consulting Services for the last 20 years.

Dominik Maximini

Summary The Scrum Culture

Did you ever wonder why your company is "fighting Scrum" or why "they don't get it"? Most often, the root cause lies within organizational culture. This workshop will provide you with a basic understanding of this topic. We will also work with you to uncover what the Scrum Culture is and to highlight potential aspects within your organization that might be contradicting it. When introducing Scrum, you will have to measure the fit of your organizational culture and maybe incrementally change it. This workshop will help you take the first steps in making your own cultural development journey.

About Dominik Maximini

Dominik Maximini is an experienced Scrum Master, Trainer and Coach at NovaTec Consulting GmbH, where he helps teams to live up to the values of Scrum. His vision is to carry the fundamental values of Scrum – like openness and honesty – into various company environments. His specific strengths are economical thinking and efficiency paired with excellent analytical skills and organizational change methods. He applies this knowledge to introduce Agile practices into enterprises of varying size and industry focus. If you would like the opportunity to meet Dominik outside of a specific consulting engagement, he is available as conference speaker as well as being the author of several books and articles in the Scrum domain. His blog can be found at http://scrumorakel.de/blog

Edgar Wieringa

Summary Using lean UX to build the right things

In this talk we like to share how we practice scrum with over twenty teams, globally. Specifically focused on how early user envolvement helps in making sure you will build something viable. It will bring you some practices to inspire you om how to benefit from this.

About Edgar Wieringa

Edgar (@EdjeWie) is in IT for over 18 years (customer service, product design, product management and team management). Working at Exact with scrum teams in the area of mobile and connectivity. Eager to get designing for great user experiences embedded in software development. Engaged with SCRUM for the last 7 years.

Gunther Verheyen

Summary Evidence-Based Management (for software organizations)

The survival and prosperity of organizations thriving on software products highly depends on the VALUE they deliver with their services. If no evidence is collected on value, informed management decisions to maximize value cannot be made. ‘Evidence-Based Management’ has its roots in medical practice and promotes evidence-based decision-making in the managerial domain. Evidence of the delivery of value is gathered on the outcome of the work; not on teams, individuals or how the work is being performed. People and teams adapt processes and implement practices to improve the actual outcome, and provide supportive evidence, evidence on the ability to create value. Ken and Gunther will jointly introduce the core principles of ‘Evidence-Based Management’, and describe how this is done specifically in software organizations.

About Gunther Verheyen

Gunther has been working in IT and s/w development since 1992. He's been applying extreme Programming with Scrum since 2004 at various consulting companies and in various circumstances. He is Professional Scrum Trainer since 2011 and was the driving force of some large-scale enterprise transformations. In 2013 he joined Scrum.org as Director of Professional Scrum programs. Find more of his writings on Scrum on his personal blog, ullizee.wordpress.com

Henk Jan Huizer

Summary Transparency and Evidence in Agile Transitions

Regardless we do Agile, Lean or Scrum, the goal is to improve something. Could be quality, revenu or speed. When investments are made, most companies expect measurable results, transparent progress. And information is neutral, so why not sharing information. We have learned that transparency leads to interesting conversations. We have seen that once the performance of teams, projects and departments is shown in numbers, charts and grahps, interesting discussions starts. We have seen that assumptions that were stated as facts before tend to be wrong once we had actual data. In our session we present 5 amazing stories about what transparency could do.

About Henk Jan Huizer

Henk Jan is Consultant and Agile Coach with Prowareness, a consulting company in IT and Management. Based on the 15 years of experience in IT he is convinced that the success in software development starts with good collaboration between business and IT. Working in short iterations makes people focus on that shared goal. From his previous roles as Developer, Requirements Engineer, Product Manager, Project Manager, and Scrum Master, Henk Jan has a broad perspective on Software and Product Development. Henk Jan is at his best when he could bring people and organizations to a measureable next level of Agility. Henk Jan is also Certified Scrum Trainer and Agility Path Engagement Manager with Scrum.org.

Jesse Houwing

Summary Agile Transformation of a 20,000 Person Company – a Long Term Journey

Over the past few years, demand from customers to run agile projects has steadily increased worldwide. In response to this accelerated demand, in 2012 Avanade, a 20k person strong consultancy focusing on business technology solutions and managed services, launched its worldwide Agile initiative with the objective to build an Enterprise-level Agile capability pervasive throughout all layers of their organization. In the past 18 months, they have been working hard on formalizing and building a core Agile capability with the aim of gradually becoming more Agile – from the consulting force to executive leadership.  This session outlines how a consultancy with a global footprint has embarked on this long transformation journey, what has worked and what hasn’t worked, the good and the bad.

About Jesse Houwing

Jesse works for Avanade’s Dutch office, out of Almere. He’s the regions Agile Coach and Scrum trainer, as well as one of the local Application Lifecycle Management experts. He joined the Microsoft Visual Studio ALM Ranger program 2 years ago and around the same time started teaching the Professional Scrum Developer course with scrum.org. His passion for agile doesn’t just stop with the process and the tools, but he’s very passionate about the underlying values and the importance of truly working as a team.   Jesse is married and lives in Utrecht, he loves strong coffee, strange beers and a good glass of wine;  reads a lot (mostly fantasy and tech books), maintains a blog (at blog.jessehouwing.nl) and chances are high you’ll run into him at one of the many agile user group meetings which are organized in The Netherlands.

Karel Deman

Summary Agile Transformation of a 20,000 Person Company – a Long Term Journey

Over the past few years, demand from customers to run agile projects has steadily increased worldwide. In response to this accelerated demand, in 2012 Avanade, a 20k person strong consultancy focusing on business technology solutions and managed services, launched its worldwide Agile initiative with the objective to build an Enterprise-level Agile capability pervasive throughout all layers of their organization. In the past 18 months, they have been working hard on formalizing and building a core Agile capability with the aim of gradually becoming more Agile – from the consulting force to executive leadership.  This session outlines how a consultancy with a global footprint has embarked on this long transformation journey, what has worked and what hasn’t worked, the good and the bad.

About Karel Deman

Karel is a hands on technology consulting leader with 18 years of experience delivering enterprise solutions exclusively on the Microsoft platform. He is a subject matter expert in Application Lifecycle Management (ALM) with Microsoft development tools (Visual Studio & Team Foundation Server) with a strong expertise in implementing & leading Traditional / Agile / Scrum based development processes supporting distributed teams on medium to large-scale .NET based enterprise projects. Karel has performed a number of technology lead roles in the past 13 years whilst at Avanade and is currently a Senior Director in the Global Delivery Management team where he is the Global Program Lead for Agile responsible for building the Agile Capability worldwide. His roles include developing and delivering a comprehensive Agile training curriculum and transforming the Global Delivery Network to Agile Centres of Excellence.   He is also a Professional Scrum Trainer and Agility Path Engagement Manager with Scrum.org.

Ken Schwaber

Summary Evidence-Based Management (for software organizations)

The survival and prosperity of organizations thriving on software products highly depends on the VALUE they deliver with their services. If no evidence is collected on value, informed management decisions to maximize value cannot be made. ‘Evidence-Based Management’ has its roots in medical practice and promotes evidence-based decision-making in the managerial domain. Evidence of the delivery of value is gathered on the outcome of the work; not on teams, individuals or how the work is being performed. People and teams adapt processes and implement practices to improve the actual outcome, and provide supportive evidence, evidence on the ability to create value. Ken and Gunther will jointly introduce the core principles of ‘Evidence-Based Management’, and describe how this is done specifically in software organizations.

About Ken Schwaber

Ken Schwaber co-developed the Scrum process with Jeff Sutherland in the early 1990s to help organizations struggling with complex development projects. One of the signatories to the Agile Manifesto in 2001, he subsequently founded the Agile Alliance and Scrum Alliance. He recently founded Scrum.org. Ken is a 30-year veteran of the software development industry (from bottle washer to boss), he has written three books about Scrum: Agile Software Development with Scrum, Agile Project Management with Scrum, The Enterprise and Scrum, and his recent book (co-authored with Jeff Sutherland) Software in 30 days. He lives in Lexington, Massachusetts. You can read more about Ken Schwaber at www.controlchaos.com / LinkedIn.

Laurens Bonnema

Summary Agile Myth Busters

Like the original Myth Busters Adam Savage and Jamie Hyneman, Olav Maassen and Laurens Bonnema will use elements of the scientific method to test the validity of agile rumors, myths, and adages. In this presentation, they’ll test the following five agile myths to see if there is any truth to them:  Myth 1: Waterfall Is Not Agile Myth 2: Fixed Teams Rule! Myth 3: The Monkey Experiment As A Metaphor For Organizational Gravity Myth 4: Tactile Tools Trump Virtual Ones Myth 5: You Need Retrospectives Be prepared to be surprised! 

About Laurens Bonnema

By day, Laurens works as an Agile coach and trainer with Xebia to help organizations transform to Agile. By night, he is Treasurer of Agile Holland, co-organizer of Agile Coach Camp Netherlands, and member of the Agile Consortium's Agile Certification workgroup. Laurens strives to merge classic and Agile management in the conviction that it is the future of professional management. He is an experienced, and sometimes even celebrated, public speaker. His XP Days presentation on the Political Economy of Agile Projects even started with applause! Laurens lives in Dordrecht, The Netherlands, with his wife Nienke Blauw and son Mark.  

Olav Maassen

Summary Agile Myth Busters

Like the original Myth Busters Adam Savage and Jamie Hyneman, Olav Maassen and Laurens Bonnema will use elements of the scientific method to test the validity of agile rumors, myths, and adages. In this presentation, they’ll test the following five agile myths to see if there is any truth to them:  Myth 1: Waterfall Is Not Agile Myth 2: Fixed Teams Rule! Myth 3: The Monkey Experiment As A Metaphor For Organizational Gravity Myth 4: Tactile Tools Trump Virtual Ones Myth 5: You Need Retrospectives Be prepared to be surprised!

About Olav Maassen

Olav Maassen is Director European Operations at VersionOne. He has a background in IT of over 15 years. Starting developing Java, training developers, developing Java and C# and getting more interested in how groups collaborate and become increasingly more effective. This interest led him to pursue a career as an Agile consultant for many years. Olav is now setting up the European part of VersionOne, one of the leading enterprise solution providers in the world as larger organizations are looking to reap similar benefits from Agile as smaller organizations. Also Olav is the co-author of the award winning graphic business novel "Commitment" about managing project risk with Real Opions.

Paul Kuijten

Summary Product Owner for Value

Who is responsible for optimizing value in Scrum? Who is often not provided with the utmost of resources to enable them to do a good job? Therefore, we are facilitating a community-driven initiative to co-create the Product Owner Game. The Product Owner Game is a new and exciting way to help Product Owners be the best they can be. With crowd-sourced content and design, this simulation game will drive home the key learning points that experienced practitioners worldwide deemed most important, through the use of advanced game mechanics. In this session, we will engage in simulating the work of being a successful Product Owner, using the game. You can learn about Product Ownership, and you can learn how to facilitate playing the game. We will learn more about the gameplay, and incorporate our learnings into the next iteration of the Product Owner game. This game will be freely available for download at productownergame.com, for you to use yourself. This session is given along with Dajo Breddels.

About Paul Kuijten

Paul is an experienced agile coach, practicing Scrum and agile since 2006. He is an active member of the agile community in the Netherlands. Paul has trained countless people on Scrum and related topics and he regularly presents on the topic to various audiences. Paul is one of few Scrum.org certified trainers in the Netherlands. Having introduced Scrum in multiple organizations, predominantly in banking and insurance, he knows about the pitfalls along the way and the hard work required. More importantly, he knows the rewards when you persevere. Therefore, he helps organizations move towards more business agility, and effective product development.

Paul Wolhoff

Summary The next steps after Scrum – Agility meets Operational Excellence

At ING Bank the Netherlands – Internet we achieved great results with Scrum and DevOps. However after a while we saw that our continuous improvement journey was slowing down. This session covers how we have been able to boost our journey by bridging the gap between Agility and Operational Excellence and between Employees and Management. In our journey we learned which objectives are truly important for us and to measure progress on the way.

About Paul Wolhoff

Paul has worked as a manager on both operational as development roles. In 2007 he introduced Scrum within LeasePlan Nederland and in 2011 he was approached by ING to help them the start of their Agile-Scrum journey. From that moment he played a significant role in ING’s Agile-Scrum transition. As a manager he is an experienced coach on individual and team level. In every management team he always challenge the team to improve themselves individually and as a team. Always looking for the next step, after Scrum and DevOps his interest now also lay in de Lean real time operational management area.

Peter Koning

Summary How to validate the delivered Value?

The theme of this year’s ScrumDayEurope is Evidence Based Management. This session explains a practical approach to validate (by evidence through measurement and inspection) the value delivered in the previous product increments. It fits nicely with the theme because it gives practical examples on how to retrieve the evidence. After the session the attendees know why it’s important to validate, how they can validate it and how they can continuously improve the actual value delivered to the customers. The attendees will get explanation on creating Succes Criteria on Product Backlog Items and to visualize the progress of the validation through a Validate Value Board (see attached image). The presentation will be a combination of theory and experiences from existing companies that worked with it. The session is especially for experienced Product Owners and Managers but also for all members of a Scrum Team. A whitepaper will be written about the topic and a handout with several practical tips and examples. The session has already been given at several customers. I’m looking forward to answer the remaining questions you have about my topic, so we can improve the session!

About Peter Koning

Peter is a Implementation Manager at Prowareness. Over the last years Peter has gained a lot of experience in different aspects of Software Development. From Line management to Programmer and from Project Management to Scrum Master. Peter is a enthusiastic Trainer who trains with a mix of Theories, Practices, Examples, Exercises, and he takes time to really answer questions from the Group. After seeing multiple waterfall projects fail to get done in Time, Budget, and with great Customer Satisfaction, Peters enthusiasm for Lean-Agile and Scrum Projects grew. Good working Teams have a high Productivity and also create great Energy within the Team and the Organization. This asks for a different kind of Leadership. Peter therefore focusses on Leadership based on Trust, Mandate, and Responsibility. Not just for Programmers and Tester, but also for Project Managers, Leaders, and the Management Board.

Selcuk Alimdar

Summary Avea Agile Studio: An Agility Excellence Center

Agile Studio is an internal department of Avea, Turkey’s GSM operator. Its mission is to enhance Agility in Avea. Fueled with empiricism, Agile Studio has become an outstanding platform that: - Is an internal consultancy department. - Is located in Organizational Development unit. - Applies agile methods also in non-IT domains. - Applies agile methods also in operational and on-going processes. - Delivers structured development programs to Scrum roles. - Executes structured coaching programs. - Focuses on the agility of the organization at large. Agile Studio is a source of both learning and consultancy solutions that apply at team and enterprise levels. These solutions are enlisted below: - Internal trainings on Scrum, Scrum Master and kanban. - Competency development programs for Scrum teams, Scrum Masters and product owners. - Coaching service for teams, Scrum Masters and product owners. - Learning platforms for the entire organization, including Agile Café, Agile Library, Agile Summit and Agile Studio Intranet Portal. - Organizational agility assessment and agile organization design. Currently there are many agile teams in Technology, Sales, Customer Care and Human Resources groups, implementing Scrum. Up to now, we have recorded various improvements on productivity, revenue, quality and processes.

About Selcuk Alimdar

Selcuk is the head of Agile Studio in Avea. Having worked in customer care, sales, marketing and HR for more than 14 years, Selcuk now leads the agile transformation in Avea, including non-IT domains. He believes Scrum is a powerful tool that can strengthen execution in any business domain. He is an agile coach and trainer, and an internal consultant on UX, MX (Employee Experience) and gamification. Selcuk has trained employees on customer experience, innovation and various soft skill courses. He also acts as a workshop designer and facilitator to address business related issues.

Stephan van Rooden

Summary Gathering data; the reason why organizations can learn from a Scrum Team

It is essential for an organization with the desire to become more agile to keep gathering data. They have done so for years and adopting Scrum doesn’t fire you from collecting data. However, this data required is typically scattered across (and even outside) the organization. Not having the right data or incomplete data will result in bad management decisions. As Esther Derby and Diana Larsen describe in their book Agile Retrospectives, Making Good Teams Great, one of the essential steps in having a valuable retrospective is gathering data. This doesn’t only apply for a Scrum Team, but this also applies for entire organizations. This session will show from a social psychological perspective it is absolutely essential to gather data in order to become better as an organization. And will demonstrate how an organization can learn from a those things Scrum Teams do every sprint. At the end of the session, participants know why gathering data is essential and what kind of data they have to gather. The target audience for this session is Managers, Scrum Masters and other Scrum Professionals interested in understanding the value of gathering data. The session is based upon the blogs series on Groups and Scrum (can be found on scrum.nl/blog) and will be accompanied by a whitepaper on this topic.

About Stephan van Rooden

Stephan is an Agile Coach at Prowareness. With lots of Energy, Enthusiasm, and Ambition Stephan helps Organizations, Teams, and Individuals to improve themselves in the field of Agile Software Development. As a former Business Intelligence Consultant and Project Manager Stephan always thought that Project Management was it for him. Until he discovered a way of work that needless fits into the Agile Values, a few years ago. As a Certified Professional Scrum Master, Stephan has helped a lot of Teams and Organizations with their Agile Transition. As a former Professional Athlete Stephan is always working on improving himself, therefore he also gives training in the field of Personal Growth, Consultancy Skills, and Feedback.

Victor Gijsbers

Summary Limits of Empiricism

Evidence-based management aims to apply the empirical method of science to managerial decision-making. The core idea -- that it is better to base decisions on solid, objective evidence than on unreflective gut feelings -- is of course very attractive. But applying the empirical method is already difficult in laboratory science, and a management context adds some unique challenges. So while we may want to embrace evidence-based management, we also need to be aware of its limitations. In this workshop we will use ideas from the philosophy of science to discuss the limits of empiricism. Can we find out what the effects of management decisions are, given that we cannot use laboratory experiments or double-blind trials to do so? Is it possible to apply general rules to the unique situations that one is confronted with in the practice of software engineering? And do we really have to choose between objective evidence on the one hand and gut feelings on the other hand; or is there a third option, practical wisdom, which a manager needs in order to apply the results of empirical investigation?

About Victor Gijsbers

Victor Gijsbers (1982) is assistant professor in philosophy at Leiden University. He studied physics and philosophy at Utrecht university, and got a PhD in Leiden University with a thesis on scientific explanation. His current research focuses on the topics of causation, unification, scientiic understanding, and agency. He also teaches a wide variety of courses in general philosopy of science.

Wim Heemskerk

Summary Turn the Ship Around

Organizational agility needs pro-active people. People that dare take initiative rather than do the minimum so as to avoid making mistakes. Does that seem a problem for your organisation because it needs its procedures and hierarchy badly, say for compliancy, or because your setting is just so darn complicated? What if I tell you the most empowered work environment - according to Stephen R. Covey - may well be found aboard a certain US nuclear submarine? This session is filled with the remarkable stories of that ships turn around. It will introduce you to the leader-leader model, a term coined by David Marquet to describe how he built leaders in an hierachical and strict setting with great responsibilities. Time to develop leaders, not followers.

About Wim Heemskerk

Wim helps teams to be agile in their practices. He is an Agilist, a software craftsman, and a Stoosian. As a hands-on change agent, he stimulates the alignment of process, technology and organisation. Wim connects the dots to translate complementary models and their principles to day to day actions. He works to create lasting change, the kind people say they created and wanted themselves. He supports others on their quests for agility, leadership, great software and test automation that actually pays off. You'll find him coaching and training with passion and always ready to try a fresh angle.